「先租後買」推動豪宅租賃市場 在銷售市場低迷的情況下，一些豪宅賣家選擇將房屋出租，而不是讓其空置。這種新的豪華租賃型態在許多市場蓬勃興起。比如美國佛羅里達州西南部的租金就比兩年前上漲了 50%。根據美國佛羅里達 Premier Sotheby’s International Realty 租賃部門總監兼管理經紀人 Giovanna D’Alessandro：「現在租客紛紛湧入。」，包括 Sarasota、Bradenton、Tampa 地區。 佛羅里達州西南部：豪華房產出租以等待市場回暖 多年來，這個地區的房價一直被低估，現在已經開始上漲。目前東海岸的社區，如邁阿密、棕櫚灘縣和勞德代爾堡，價格相當。東南部的居民追求城市的活力和夜生活，而西南部則偏愛戶外體驗和私密性，這裡有許多僻靜的海灘，幾乎看不到其他人。預計現今的價格水平將保持三~四年，未來前景令人樂觀。 在疫情期間，房主通常透過 Airbnb 或口耳相傳等服務自行找尋租客。然而，現在於競爭激烈的市場中，開發租客變得具有挑戰性，因此許多人轉而尋求專業房仲服務來出租他們的房屋。豪宅通常指月租超過 10,000 美元的房產。短期高端房產租賃通常是帶家俱的，可以按周或月出租，租金從每月 10,000 ~ 80,000 美元不等。「我們管理的最高端豪宅租賃是每月 100,000 ~ 150,000 美元，主要是季節性租賃（ 1 月至 4 月）。 就年度豪華租賃而言，租金通常在每月 15,000 ~ 30,000 美元之間不等。租金的高低受多種因素影響，包括地理位置、設施、家俱和裝潢的質量，以及距離海灘的近遠，在此地靠近墨西哥灣的地理位置至關重要。 主要的租客來自東北部，例如紐約、新澤西、賓夕法尼亞、馬薩諸塞州和康涅狄克州。此外，還吸引了來自中西部地區，如俄亥俄州、明尼蘇達州和密西根州，以及來自加拿大的租客。 佛羅里達州西南部的租金市場出現了約 10% 的小幅回落，部分原因是庫存充足。在這種情況下，屋主們選擇在低迷的銷售市場中等待，將房屋出租。「大多數是來自佛羅里達州兩三個月的度假或增加資產收益的屋主。」高端房產租賃並未影響整體庫存。「每一波新租客或租戶都帶來潛在買家。他們可能在等待合適的時機購買，但租賃讓他們體驗擁有房產的感覺。大多數人在購買前會先租賃。」 義大利：豪宅租賃市場搶手 享受當地的頂級生活 義大利的豪宅租賃市場正在蓬勃發展，每年都吸引越來越多的關注，義大利蘇富比國際房地產公司的管理合夥人 Lodovico Pignatti Morano 說到，特別是在托斯卡納、撒丁島、卡普里和普利亞地區，他的公司已經開始在羅馬提供公寓出租服務。「人們希望享受當地的生活方式、文化、藝術和獨特魅力。」 「我們看到高端居所需求增加，尤其是來自國外的需求上升，這促使一些屋主將他們的房產轉為租賃。」部分房產的每周租金為 5,000 歐元，但大多數房產的起價超過 10,000 歐元。豪宅租客主要來自美國、英國、沙特阿拉伯和海灣國家。 房產的業主主要是義大利人。至於這個蓬勃發展的租賃市場對整體庫存的影響，Morano 表示：「我們看到可售房產略有減少，在某些地區，這是一個大問題。這確實限制了當地租客的選擇，有時會推高房價，但這種情況很少見。」 在羅馬和米蘭等大城市，主要是長期租賃，相似物業庫存非常稀少，尤其是豪華房產更難尋找。許多租客最終成為買家，因此提供完整的豪華設施和即可入住的條件至關重要。           Try-Before-Buy Mentality Boosts Luxury Rental Markets In the wake of a sluggish sales market, some would-be luxury sellers are renting out their properties rather than letting them potentially sit idle for months at a time and in many areas this newfound luxury rental market is booming. In southwest Florida, Our rents are up 50% over two years ago,says Giovanna D'Alessandro, director, rental division and managing broker of Premier Sotheby's International Realty, which is based in Naples, Florida, and also covers Sarasota, Bradenton, and the Tampa metro market. “People are flocking here,” she says. Florida : Luxury Owners Rent Out Their Homes to Wait Out Market “This area of Florida was undervalued for many years and now prices have come up. We're now neck and neck with east coast communities like Miami, Palm Beach County, and Fort Lauderdale. On the southeast side, folks are looking for that vibrancy and nightlife,” D'Alessandro says. “The southwest side is more about the outdoor experience and you have more privacy. We have stretches of beach where you may not see another person. I think we will be at this level for the next three or four years. I’m optimistic." she says. “During the pandemic, homeowners found renters on their own, through services such as Airbnb or just word of mouth. Now amid more competition, it's challenging to find renters and folks are turning to us to fill their houses. Among rentals in the market, luxury is usually defined as properties over US$10,000 a month,” D’Alessandro says. “Short-term luxury rentals, which are usually furnished and may rent by the week or month, go for US$10,000 a month up to US$80,000. The highest-end luxury rentals we manage are US$100,00 to US$150,000 per month for seasonal rentals (January through April),” she says. “As for annual rentals in the luxury market , these range from US$15,000 to US$30,000 per month. Rates are dependent on a number of factors, including the location, amenities, quality of the furnishings and finishes, and proximity to the beach. A location next to the Gulf of Mexico is key. Renters are definitely from the Northeast, New York, New Jersey, Pennsylvania, Massachusetts, Connecticut , and we get a huge draw from the Midwest, Ohio, Minnesota, and Michigan, and Canadians,” D’Alessandro says. “The southwest Florida market is seeing a slight retraction of rental rates, about 10%, in part due to ample inventory. In light of this, owners are waiting out a sluggish sales market and putting their houses up for rent . Most are second-home owners who may only come to Florida two or three months a year.” D’Alessandro doesn’t think the luxury rentals are impeding overall inventory. Every new wave of renters or tenants brings potential buyers. They may be waiting for the right time to buy, but renting gives them a taste of what ownership could be. Most people rent before they buy. Italy : Luxury Renters Snap Up Top Lifestyle Properties? “The luxury rental market in Italy is booming, with more and more interest every year,” says Lodovico Pignatti Morano, managing partner of Italy Sotheby’s International Realty, which has 14 offices throughout the country. In particular, there is a lot of interest in Tuscany, Sardinia, Capri, and Puglia, and his office has started to rent apartments in Rome. “People want to enjoy the local life, the culture, the arts, and the glamor. We have seen an increase in demand for high-end accommodations, an increase in demand from abroad to come over to Italy to enjoy the lifestyle,” Morano says. That has pushed some owners to convert their own homes into rentals. His office’s retreats division, which was established in 2016 and handles rentals throughout Italy, is doing well, with about 300 properties for rent, he says. There are some properties available for 5,000 a week, but most start at 10,000 and go up. “The luxury renters are Americans, English, not Europeans, and Saudis and (those from) the Gulf,” he says. “The owners of the properties vary, but are primarily Italian. As far as how this booming rental market is affecting overall inventory, we’ve seen a slight reduction in available properties for sale. In some areas, yes, it is a big deal. It does limit options for local renters and can sometimes drive up property prices, but that is rare. In large cities like Rome and Milan, rentals are more long-term rather than short-term seasonal rentals. These two cities also have particularly low inventory. It can be very difficult to find luxury properties there. But many renters do, in fact, become buyers,” he says. Full luxury and move-in ready conditions help. If a renter has an amazing experience, they can become a buyer.