藝文發展對豪華房地產的影響 豪華房地產市場在創意城市中，將如何隨著創意資金的流入而變化？ 「在這個人類創造的世界中，城市最理想的存在方式應該是：由藝術創造，並根據人類的需求進行塑造。」美國城市規劃師與理論家凱文‧林奇 ( Kevin Lynch ) 在 1960 年如是說。這一信念強調城市應滿足居民需求的觀點，隨著時間的推移展現出多樣的形式，但有一個不變的真理：重大的文化投資始終是全球城市生活中不可或缺的要素。 這一觀點也得到了美國國家統計數據的應證，顯示文化在社會中的提升重要性。根據美國國家藝術基金會 ( National Endowment for the Arts ) 和經濟分析局 ( Bureau of Economic Analysis, BEA ) 於 2024 年 3 月發布的數據，藝術和文化產業對於美國的經濟影響在 2022 年達到歷史新高，為美國經濟貢獻了 4.3% 的 GDP，即 1 兆美元。 利用文化資源促進社區建設的歷史悠久而豐富。在紐約等主要城市中，「豪華住宅圍繞著公共空間、藝術和餐廳等文化概念而建立。」例如，位於林肯中心 ( Lincoln Center for the Performing Arts ) 附近的曼哈頓公寓，自 1960 年代開幕以來，需求依然強勁。 紐約的空中鐵道公園 ( High Line Park )，位於肉類加工區 ( Meatpacking District ) ，是一條曾經被遺棄的高架鐵路。它於 2006 年轉型為綠道和帶狀公園，並定期展出當代知名藝術家的雕塑。這種文化轉型使得該地區成為最受歡迎的社區之一，2024 年的住宅價格高達每平方英尺 6,000 美元。相比之下，根據 Realtor.com 的數據，2024 年曼哈頓的平均價格為每平方英尺 1,500 美元。空中鐵道公園在 2009 年開放時，平均公寓價格為 1,596,279 美元；於 2023 年，這一數字已飆升至 4,345,027 美元。 隨後，紐約的空中鐵道公園吸引了眾多文化機構的進駐，其中包括 2015 年遷入的美國惠特尼藝術博物館 ( Whitney Museum of American Art ) 。此外，周邊還湧現了大量藝術畫廊、餐廳和商店。 一個指標性的機構，往往能成為充滿活力社區的核心，例如紐約的布魯克林音樂學院 ( Brooklyn Academy of Music ) 或德州的達拉斯藝術博物館 ( Dallas Museum of Art )。同時，公共設施也對地產價值有顯著影響，像伊利諾伊州的千禧公園 ( Millennium Park )，其建設帶動了周邊房地產的增值。在香港，巴塞爾藝術展 ( Art Basel ) 的進駐及畫廊數量的激增，顯示出「住宅房地產會隨著創意資本而移動」。 文化活動同樣具有吸引擴大多元族群進入當地房地產市場的潛力。例如，2002 年巴塞爾藝術展 ( Art Basel ) 在邁阿密海灘的舉辦，市府估計為當地經濟帶來了 5 億美元的貢獻。隨著邁阿密設計區 ( Miami Design District ) 的發展，這些因素對該地區產生了變革性影響，特別是在近年來，巴塞爾藝術展契合了邁阿密多元化的文化品味。 根據 ONE Sotheby’s International Realty 的說法，許多買家都是藝術收藏家，因此尋找能夠展示和搭配其藝術收藏的房產至關重要。邁阿密擁有大量這類適合展示藝術的房產，使其成為藝術愛好者理想的房地產市場。 去年在邁阿密海灘舉辦的巴塞爾藝術展期間，藝術家凱特琳．洛根 ( Caitlin Lonegan ) 、尹鍾碩 ( Jongsuk Yoon ) 在邁阿密的聖瑞吉斯住宅 ( The St. Regis Residences Brickell ) 銷售廳展示了他們的作品，這座超豪華建築已成為邁阿密最引人注目的項目之一。這一舉措不僅為空間增添了濃厚的藝術氛圍，還彰顯了藝術與高端房地產市場之間的深度聯繫，吸引了眾多具備卓越鑑賞力的買家目光。 文章節錄自 蘇富比國際房地產 Luxury Outlook           CREATIVE CITIES HOW THE NEARBY PRESENCE OF CULTURAL INSTITUTIONS CAN AFFECT LUXURY REAL ESTATE MARKETS American urban planner and theorist Kevin Lynch observed in 1960 that “ as an artificial world, the city should be so in the best sense: made by art, shaped for human purposes. ” This credo, advocating for cities to be artfully designed environments tailored to the needs of its residents, has taken on different forms in the years since, but a perennial truth is that substantial cultural investment is an essential element of urban life around the globe. This notion is also backed by national statistics about the growing importance of culture on society. According to data released in March 2024 by the National Endowment for the Arts and the Bureau of Economic Analysis (BEA), the economic impact of the arts and cultural industries in America, for example, “hit an all-time high in 2022, contributing 4.3% of GDP, or US$1.1 trillion, to the U.S. economy.” The history of harnessing cultural resources in the service of community-building is long and rich. In major cities such as New York, “luxury residences have built up around cultural concepts such as public spaces, the arts, and restaurants,” according to Stan Ponte, senior global real estate advisor, Sotheby’s International Realty - East Side Manhattan Brokerage. For example, Manhattan apartments near the Lincoln Center for the Performing Arts, opened in the 1960s, remain in high demand, Ponte notes. Likewise, the High Line, a once-abandoned elevated rail line in the Meatpacking District that was converted into a public park in 2006, studded with rotating sculptural installations by high-profile contemporary artists, “has resulted in one of the most sought-after neighborhoods, with residential prices reaching as high as US$6,000 per square foot in 2024,” Ponte says. In comparison, the average price per square foot in Manhattan in 2024 is US$1,500, according to Realtor.com. “When the High Line opened in 2009, the average condo price was US$1,596,279. In 2023, the average price stood at US$4,345,027,” Ponte adds. The High Line soon attracted other cultural institutions, such as the Whitney Museum of American Art, which moved into its Renzo Piano-designed building in 2015, and a flood of art galleries, restaurants and shops. Most intentionally established cultural districts “start from somewhere,” says Daniel Payne, managing principal, AEA Consulting, a company based in London and New York that set up the Global Cultural Districts Network in 2013, whose members include policymakers, planners, and executives consulting on international development projects. Payne says a respected institution often provides the anchor for a dynamic neighborhood, such as the Brooklyn Academy of Music in New York or the Dallas Museum of Art in Texas. Other public projects, such as Millennium Park in Chicago, Illinois, introduce a different dynamic that generates new real estate value. In Hong Kong, the arrival of the Art Basel fair and an influx of galleries show how “residential real estate moves to follow the creative dollar,” adds Payne. Cultural events also have the power to attract a wider clientele to the local real estate market. According to ONE Sotheby’s International Realty agent, Elena Bluntzer, the arrival of the Art Basel fair in Miami Beach in 2002, which city officials estimate contributes US$500 million to the local economy, as well as the development of the Miami Design District, have been transformative for the area—especially in the past few years. “Art Basel is a perfect fit for Miami’s eclectic tastes. Many of my clients are serious art collectors, so it's crucial to find properties that complement and showcase their collections. Fortunately, Miami offers an abundance of such homes, making it an ideal market for art enthusiasts.” The St. Regis Residences Brickell, designed by Robert A.M. Stern Architects, where ONE Sotheby’s International Realty is the exclusive listing partner, is “one of the most exciting, ultra luxury buildings in Miami right now. The architects and the developers have gone above and beyond expectations attracting the most discerning buyers to our dynamic city,” adds Bluntzer. During Art Basel in Miami Beach last year, artists Caitlin Lonegan and Jongsuk Yoon even displayed their works in the building’s Sales Gallery. Source: Sotheby's International Realty.